Central Pattana, in collaboration with Good Goods and Doi Tung, draws inspiration from the royal initiatives of His Majesty King Bhumibol Adulyadej the Great and Her Majesty Queen Sirikit the Queen Mother, who transformed opium fields into coffee plantations and sustainably improved the livelihoods of highland communities. Their vision also encouraged the integration of local wisdom with innovation, developing hemp as a new economic crop while promoting handicrafts as supplementary occupations that preserve traditional knowledge.
